Our dogs never liked being brushed. They always gave us the dreaded eyes when they saw the dog brush come out. When picking our dogs up from the groomers one day, the groomer suggested that we try out the Kong Zoom Groom. We were skeptical at first since we could never imagine our dogs liking any brush. Also, it was rubbery, so we wondered if it really worked. Nevertheless we decided to give it a try. What a surprise it turned out being! Not only did Carolina like being brushed, our other dog, Dakota actually "tolerates" being brushed now! He was worse than Carolina. We couldn't even get near him with a brush!
It's an odd brush. It's all rubber and you use it in a swirling motion. The static that is made collects the hair to the brush. It seems to work like you're massaging them, so that is probably why the dogs like it. Who doesn't like a massage, right?